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How big is The Way of Life Free Edition?

Estimated owners
≈ 255k–414k
from 6k reviews (Mostly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left The Way of Life Free Edition out and predicted the genre from its 8 similar games. Every figure here, including The Way of Life Free Edition's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 2.8M–7.8M
best case 124.1M (PUBG: BATTLEGROUNDS)
Games like The Way of Life Free Edition

The middle of these games

≈ 2.8M–7.8M copies

≈ $16.2M–$88.6M after Steam's cut

from ~82k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is FPS (3 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: PUBG: BATTLEGROUNDS at ≈ 94.5M–153.6M copies. A breakout hit, far above a typical game.

The genre you'd be entering
Your set
Your set clusters on FPS (3 of 8) and Realistic (3 of 8).
The winners
Winners here lead with Survival + Shooter. The breakout hits carry Battle Royale + Third-Person Shooter + Action; a typical game here doesn't.
The era
The games you compared span 2014 to 2020, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

PUBG: BATTLEGROUNDS
2017
Est. copies
≈ 94.5M–153.6M
33x vs typical
SteamSpy 100M–200M
Est. revenue
Free
Free
2.7M reviews
Mixed
SurvivalShooter
Squad
2020
Est. copies
≈ 6.0M–9.8M
2.9x vs typical
SteamSpy 2M–5M
Est. revenue
$66.2M–$178.0M after Steam's cut $120.4M–$273.9M before the cut
$39.99
243k reviews
Very Positive
MilitaryRealistic
Getting Over It with Bennett Foddy
2017
Est. copies
≈ 2.8M–4.6M
SteamSpy 2M–5M
Est. revenue
$6.2M–$16.7M after Steam's cut $11.3M–$25.8M before the cut
$7.99
82k reviews
Very Positive
Thief Simulator
2018
Est. copies
≈ 1.2M–2.0M
SteamSpy 1M–2M
Est. revenue
$6.6M–$17.8M after Steam's cut $12.0M–$27.4M before the cut
$19.99
40k reviews
Very Positive
The Talos Principle
2014
Est. copies
≈ 1.8M–3.0M
SteamSpy 1M–2M
Est. revenue
$15.3M–$41.0M after Steam's cut $27.7M–$63.1M before the cut
$29.99
33k reviews
Overwhelmingly Positive
PuzzlePhilosophical
Assetto Corsa
2014
Est. copies
≈ 9.7M–15.8M
2.1x vs typical
SteamSpy 5M–10M
Est. revenue
$53.4M–$143.6M after Steam's cut $97.1M–$220.9M before the cut
$19.99
173k reviews
Very Positive
RacingAutomobile Sim
Counter-Strike Nexon
2014
Est. copies
≈ 2.4M–3.9M
SteamSpy 5M–10M
Est. revenue
Free
Free
43k reviews
Mixed
Free to PlayFPS
The Isle
2015
Est. copies
≈ 5.8M–9.5M
SteamSpy 500k–1M
Est. revenue
$32.0M–$86.1M after Steam's cut $58.2M–$132.5M before the cut
$19.99
119k reviews
Very Positive
DinosaursSurvival

Sizing up your own game? See what its genre can realistically do before you build it.