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How many copies did Upstream sell?

Estimated copies sold
≈ 595–967
$1k–$4k after Steam's cut $2k–$5k before the cut
from 24 reviews (Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Upstream out and predicted the genre from its 8 similar games. Every figure here, including Upstream's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 151k–461k
best case 884k (UBOAT)
Games like Upstream

The middle of these games

≈ 151k–461k copies

≈ $1.1M–$2.5M after Steam's cut

from ~5k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Platformer (4 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: UBOAT at ≈ 673k–1.1M copies, ≈ $5.6M–$14.9M after Steam's cut.

What it took to get here
About half the games that made it here had over 2k reviews in their first month; the spread ran 467 to 20k.
The genre you'd be entering
Your set
Your set clusters on Platformer (4 of 8) and Precision Platformer (4 of 8).
The winners
Winners here lead with Simulation + World War II, priced around $30.
The era
The games you compared span 2012 to 2024, and 2 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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Est. copies
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Precision Platformer2D Platformer
Thomas Was Alone
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1.8x vs typical
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PlatformerNarration
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*NEW* SCUFFED EPIC BHOP SIMULATOR 2023 (POG CHAMP)
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A Difficult Game About Climbing
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LEGO® Builder's Journey
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IndieCute
UBOAT
2024
Est. copies
≈ 673k–1.1M
5.2x vs typical
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SimulationWorld War II
Heavenly Bodies
2021
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≈ 112k–182k
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$19.99
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Overwhelmingly Positive
PhysicsDifficult

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