How much revenue did Town of Salem make?

$2.8M–$7.5M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Town of Salem sell?

Q: How many copies did Town of Salem sell?

2.0M to 3.3M copies, based on its 36k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 2.0M–3.3M; $2.8M–$7.5M after Steam's cut $5.1M–$11.5M before the cut; from 36k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Town of Salem out and predicted the genre from its 8 similar games. Every figure here, including Town of Salem's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 413k–1.6M

best case 4.2M (Deceit)

Games like Town of Salem

The middle of these games

≈ 413k–1.6M copies

≈ $1.7M–$5.0M after Steam's cut

from ~16k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Deceit at ≈ 3.2M–5.2M copies.

What it took to get here

About half the games that made it here had over 8k reviews in their first month; the spread ran 1k to 10k.

The genre you'd be entering

Your set: Your set clusters on Horror (5 of 8) and Co-op (4 of 8).
The winners: Winners here lead with Horror + Social Deduction.
The era: The games you compared span 2015 to 2023, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Deceit 2017	Est. copies ≈ 3.2M–5.2M 5.9x vs typical SteamSpy 5M–10M	Est. revenue Free	Free	92k reviews Mostly Positive	PvPMultiplayer
Unfortunate Spacemen 2020	Est. copies ≈ 187k–304k SteamSpy 500k–1M	Est. revenue Free	Free	8k reviews Very Positive	Survival HorrorInvestigation
Warhammer 40,000: Rogue Trader 2023	Est. copies ≈ 1.2M–1.9M 3.0x vs typical SteamSpy 10M–20M	Est. revenue $16.2M–$43.6M after Steam's cut $29.5M–$67.0M before the cut	$49.99	48k reviews Very Positive	Character CustomizationCinematic
In Silence 2021	Est. copies ≈ 296k–482k SteamSpy 500k–1M	Est. revenue $815k–$2.2M after Steam's cut $1.5M–$3.4M before the cut	$9.99	12k reviews Mostly Positive	HorrorMultiplayer
ATOM RPG: Post-apocalyptic indie game 2018	Est. copies ≈ 320k–521k SteamSpy 500k–1M	Est. revenue $1.3M–$3.6M after Steam's cut $2.4M–$5.5M before the cut	$14.99	11k reviews Very Positive	CRPGExploration
Shower With Your Dad Simulator 2015: Do You Still Shower With Your Dad 2015	Est. copies ≈ 489k–795k SteamSpy 100k–200k	Est. revenue $133k–$358k after Steam's cut $242k–$551k before the cut	$0.99	10k reviews Overwhelmingly Positive	Arcade2D
Pacify 2019	Est. copies ≈ 1.2M–2.0M 2.7x vs typical SteamSpy 2M–5M	Est. revenue $1.7M–$4.5M after Steam's cut $3.1M–$7.0M before the cut	$4.99	43k reviews Very Positive	HorrorOnline Co-Op
Secret Neighbor: Hello Neighbor Multiplayer 2019	Est. copies ≈ 558k–907k SteamSpy 1M–2M	Est. revenue $3.1M–$8.2M after Steam's cut $5.6M–$12.7M before the cut	$19.99	19k reviews Very Positive	MultiplayerHorror