How much revenue did Town of Salem make?

An estimated 2.6M to 7.0M net after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Town of Salem sell?

Q: How many copies did Town of Salem sell?

An estimated 1.9M to 3.1M copies, based on its 36k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 1.9M–3.1M; $2.6M–$7.0M net $4.7M–$10.7M gross; from 36k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Town of Salem out and predicted the genre from its 8 similar games. Every figure here, including Town of Salem's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 411k–1.5M

best case 4.2M (Deceit)

The Horror lane

A solid, mid-sized genre: most sell around 670k copies.

A typical game

≈ 670k copies

≈ $2.8M after Steam's cut

from ~16k reviews

Best case

≈ 4.2M copies

Deceit

from 92k reviews

Copies and revenue are rough lifetime estimates from the review count; typical figures are medians per column, so they can come from different games.

The lane you'd be entering

Winners here lead with PvP + Multiplayer, priced around $12.
The games you compared span 2015 to 2023, a lane with a long track record.
A typical game here lands in Diamond ($1M+ before Steam's cut, est.). Tiers: Chris Zukowski's benchmark tiers.

Similar games

Game	Price	Reviews	Tags	Est. copies	Est. revenue
Deceit 2017	Est. copies ≈ 3.2M–5.2M 5.9x vs typical SteamSpy 5M–10M	Est. revenue Free	Free	92k reviews Mostly Positive	PvPMultiplayer +6
Unfortunate Spacemen 2020	Est. copies ≈ 199k–324k SteamSpy 500k–1M	Est. revenue Free	Free	8k reviews Very Positive	Survival HorrorInvestigation +6
Warhammer 40,000: Rogue Trader 2023	Est. copies ≈ 1.1M–1.8M 2.9x vs typical SteamSpy 10M–20M	Est. revenue $15.1M–$40.7M net $27.5M–$62.6M gross	$49.99	46k reviews Very Positive	Character CustomizationCinematic +6
In Silence 2021	Est. copies ≈ 296k–482k SteamSpy 500k–1M	Est. revenue $814k–$2.2M net $1.5M–$3.4M gross	$9.99	12k reviews Mostly Positive	HorrorMultiplayer +6
ATOM RPG: Post-apocalyptic indie game 2018	Est. copies ≈ 319k–519k SteamSpy 500k–1M	Est. revenue $1.3M–$3.5M net $2.4M–$5.4M gross	$14.99	10k reviews Very Positive	CRPGExploration +6
Shower With Your Dad Simulator 2015: Do You Still Shower With Your Dad 2015	Est. copies ≈ 465k–756k SteamSpy 100k–200k	Est. revenue $127k–$340k net $230k–$524k gross	$0.99	10k reviews Overwhelmingly Positive	Arcade2D +6
Pacify 2019	Est. copies ≈ 1.2M–2.0M 2.7x vs typical SteamSpy 2M–5M	Est. revenue $1.7M–$4.5M net $3.1M–$7.0M gross	$4.99	43k reviews Very Positive	HorrorOnline Co-Op +6
Secret Neighbor: Hello Neighbor Multiplayer 2019	Est. copies ≈ 556k–903k SteamSpy 1M–2M	Est. revenue $3.1M–$8.2M net $5.6M–$12.6M gross	$19.99	19k reviews Very Positive	MultiplayerHorror +6