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How many copies did Twilight Struggle sell?

Estimated copies sold
≈ 124k–201k
$340k–$915k after Steam's cut $619k–$1.4M before the cut
from 3k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Twilight Struggle out and predicted the genre from its 8 similar games. Every figure here, including Twilight Struggle's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 404k–690k
best case 4.8M (Tabletop Simulator)
Games like Twilight Struggle

The middle of these games

≈ 404k–690k copies

≈ $1.8M–$3.4M after Steam's cut

from ~9k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Tabletop Simulator at ≈ 3.6M–5.9M copies, ≈ $19.9M–$53.6M after Steam's cut. A breakout hit, far above a typical game.

The genre you'd be entering
Your set
Your set clusters on Tabletop (8 of 8) and Board Game (7 of 8).
The winners
Winners here lead with Card Game + Tabletop, priced around $15. The breakout hits carry Card Game + Family Friendly + Funny; a typical game here doesn't.
The era
The games you compared span 2012 to 2021, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Axis & Allies 1942 Online
2021
Est. copies
≈ 126k–205k
SteamSpy 200k–500k
Est. revenue
$695k–$1.9M after Steam's cut $1.3M–$2.9M before the cut
$19.99
5k reviews
Mostly Positive
WargameBoard Game
Catan Universe
2017
Est. copies
≈ 622k–1.0M
1.9x vs typical
SteamSpy 1M–2M
Est. revenue
Free
Free
18k reviews
Mixed
Board GameMultiplayer
Ticket to Ride: Classic Edition
2012
Est. copies
≈ 345k–561k
SteamSpy 500k–1M
Est. revenue
Free
Free
5k reviews
Very Positive
Board GameStrategy
UNO
2017
Est. copies
≈ 1.9M–3.0M
5.8x vs typical
SteamSpy 2M–5M
Est. revenue
$5.1M–$13.8M after Steam's cut $9.3M–$21.2M before the cut
$9.99
54k reviews
Mostly Positive
Card GameMultiplayer
Tabletop Simulator
2015
Est. copies
≈ 3.6M–5.9M
8.0x vs typical
SteamSpy 2M–5M
Est. revenue
$19.9M–$53.6M after Steam's cut $36.2M–$82.4M before the cut
$19.99
74k reviews
Overwhelmingly Positive
TabletopBoard Game
Talisman: Digital Classic Edition
2014
Est. copies
≈ 560k–910k
SteamSpy 500k–1M
Est. revenue
$1.1M–$2.9M after Steam's cut $2.0M–$4.5M before the cut
$6.99
10k reviews
Mostly Positive
Board GameTabletop
Ultimate General: Civil War
2017
Est. copies
≈ 295k–480k
SteamSpy 200k–500k
Est. revenue
$2.4M–$6.5M after Steam's cut $4.4M–$10.1M before the cut
$29.99
9k reviews
Very Positive
WargameReal Time Tactics
Richman10
2019
Est. copies
≈ 423k–688k
1.6x vs typical
SteamSpy 500k–1M
Est. revenue
$1.6M–$4.4M after Steam's cut $3.0M–$6.7M before the cut
$13.99
15k reviews
Mixed
CasualMultiplayer

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