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How many copies did 69 Ways to Kill a Zombie sell?

Estimated copies sold
≈ 5k–8k
$7k–$18k after Steam's cut $12k–$28k before the cut
from 141 reviews (Mixed)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left 69 Ways to Kill a Zombie out and predicted the genre from its 8 similar games. Every figure here, including 69 Ways to Kill a Zombie's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 138k–1.3M
best case 3.4M (Half-Life: Alyx)
Games like 69 Ways to Kill a Zombie

The middle of these games

≈ 138k–1.3M copies

≈ $1.2M–$9.0M after Steam's cut

from ~8k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Half-Life: Alyx at ≈ 2.6M–4.2M copies, ≈ $43.0M–$115.5M after Steam's cut.

What it took to get here
About half the games that made it here had over 967 reviews in their first month; the spread ran 601 to 38k.
The genre you'd be entering
Your set
Your set clusters on VR (7 of 8) and FPS (5 of 8).
The winners
Winners here lead with VR + FPS, priced around $60.
The era
The games you compared span 2004 to 2024, and 1 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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VRCo-op
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Est. copies
≈ 1.0M–1.6M
5.3x vs typical
SteamSpy 1M–2M
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$6.9M–$18.6M after Steam's cut $12.6M–$28.6M before the cut
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VRShooter
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≈ 387k–629k
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$1.6M–$4.3M after Steam's cut $2.9M–$6.6M before the cut
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ActionVR
Half-Life: Alyx
2020
Est. copies
≈ 2.6M–4.2M
14x vs typical
SteamSpy 2M–5M
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VRFPS
Half-Life: Source
2004
Est. copies
≈ 1.1M–1.7M
2.2x vs typical
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$2.9M–$7.8M after Steam's cut $5.3M–$12.0M before the cut
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17k reviews
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FPSAction
Hellsplit: Arena
2019
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SteamSpy 200k–500k
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$24.99
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Very Positive
VRAction

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