How much revenue did NBA 2K18 make?

NBA 2K18 is free to play, so there is no copy-sales revenue to estimate.

How many copies did NBA 2K18 sell?

Q: How many copies did NBA 2K18 sell?

An estimated 450k to 731k copies, based on its 19k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 450k–731k; from 19k reviews (Mostly Negative)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left NBA 2K18 out and predicted the genre from its 8 similar games. Every figure here, including NBA 2K18's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 1.3M–1.6M

best case 2.3M (NBA 2K20)

The Basketball lane

A big, proven genre: most sell around 1.4M copies.

A typical game

≈ 1.4M copies

≈ $36.5M after Steam's cut

from ~44k reviews

Best case

≈ 2.3M copies

NBA 2K20

from 60k reviews

5 of your 8 games sit in the typical range; 3 are too small to compare.

Copies and revenue are rough lifetime estimates from the review count; typical figures are medians per column, so they can come from different games.

The lane you'd be entering

Winners here lead with Basketball + Sports, priced around $25.
The games you compared span 2016 to 2025, a lane with a long track record.
A typical game here lands in Diamond ($1M+ before Steam's cut, est.). Tiers: Chris Zukowski's benchmark tiers.

Similar games

Game	Price	Reviews	Tags	Est. copies	Est. revenue
NBA 2K20 2019	Est. copies ≈ 1.7M–2.8M SteamSpy 5M–10M	Est. revenue Free	Free	60k reviews Mixed	BasketballSports +6
I Can't Believe It's Not Gambling 2(K) 2019	Est. copies ≈ 2k–4k too small to compare SteamSpy 20k–50k	Est. revenue $1k–$3k net $2k–$5k gross	$1.99	78 reviews Mixed	CollectathonLoot +6
3dSen VR 2025	Est. copies ≈ 5k–8k too small to compare SteamSpy 0–20k	Est. revenue $34k–$91k net $62k–$141k gross	$24.99	206 reviews Very Positive	Early AccessAction +6
NBA 2K24 2023	Est. copies ≈ 1.1M–1.7M SteamSpy 1M–2M	Est. revenue Free	Free	44k reviews Mostly Negative	SportsBasketball +6
NBA 2K22 2021	Est. copies ≈ 965k–1.6M SteamSpy 500k–1M	Est. revenue Free	Free	39k reviews Mixed	SportsBasketball +6
NBA 2K25 2024	Est. copies ≈ 1.0M–1.7M SteamSpy 1M–2M	Est. revenue $19.8M–$53.1M net $35.9M–$81.8M gross	$69.99	43k reviews Mixed	SportsBasketball +6
NBA 2K23 2022	Est. copies ≈ 1.2M–2.0M SteamSpy 1M–2M	Est. revenue Free	Free	51k reviews Mixed	Immersive SimBasketball +6
NBA 2K17 2016	Est. copies ≈ 351k–571k too small to compare SteamSpy 500k–1M	Est. revenue Free	Free	9k reviews Mixed	BasketballSports +6