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How many copies did Borderlands Game of the Year sell?

Estimated copies sold
≈ 791k–1.3M
$6.5M–$17.5M after Steam's cut $11.9M–$27.0M before the cut
from 32k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Borderlands Game of the Year out and predicted the genre from its 8 similar games. Every figure here, including Borderlands Game of the Year's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 10.6M–33.4M
best case 56.1M (Warframe)
Games like Borderlands Game of the Year

The middle of these games

≈ 10.6M–33.4M copies

≈ $123.6M–$200.0M after Steam's cut

from ~472k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Warframe at ≈ 42.7M–69.4M copies.

What it took to get here
About half the games that made it here had over 40k reviews in their first month; the spread ran 24k to 63k.
The genre you'd be entering
Your set
Your set clusters on Co-op (6 of 8) and FPS (6 of 8).
The winners
Winners here lead with Action RPG + Looter Shooter.
The era
The games you compared span 2012 to 2021, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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DwarfCo-op
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2021
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≈ 2.6M–4.2M
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$14.1M–$38.0M after Steam's cut $25.7M–$58.4M before the cut
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Borderlands 3
2020
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≈ 4.1M–6.6M
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$67.0M–$180.1M after Steam's cut $121.8M–$277.1M before the cut
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RPGLooter Shooter
Borderlands 2
2012
Est. copies
≈ 19.7M–32.1M
SteamSpy 10M–20M
Est. revenue
$108.4M–$291.6M after Steam's cut $197.2M–$448.6M before the cut
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LootShooter
PAYDAY 2
2013
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≈ 42.6M–69.2M
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Warframe
2013
Est. copies
≈ 42.7M–69.4M
SteamSpy 20M–50M
Est. revenue
Free
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Very Positive
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