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How many copies did Unpacking sell?

Estimated copies sold
≈ 1.0M–1.6M
$5.5M–$14.9M after Steam's cut $10.1M–$22.9M before the cut
from 41k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Unpacking out and predicted the genre from its 8 similar games. Every figure here, including Unpacking's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 1.4M–4.9M
best case 56.5M (Stardew Valley)
Games like Unpacking

The middle of these games

≈ 1.4M–4.9M copies

≈ $5.2M–$64.1M after Steam's cut

from ~50k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Simulation (4 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Stardew Valley at ≈ 43.0M–69.9M copies, ≈ $177.4M–$476.9M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 2k reviews in their first month; the spread ran 57 to 37k.
The genre you'd be entering
Your set
Your set clusters on Simulation (4 of 8) and Sandbox (3 of 8).
The winners
Winners here lead with Farming Sim + Life Sim, priced around $15. The breakout hits carry Pixel Graphics + Agriculture + Farming Sim; a typical game here doesn't.
The era
The games you compared span 2016 to 2025, and 1 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 52 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Stardew Valley
2016
Est. copies
≈ 43.0M–69.9M
21x vs typical
SteamSpy 20M–50M
Est. revenue
$177.4M–$476.9M after Steam's cut $322.5M–$733.6M before the cut
$14.99
1.0M reviews
Overwhelmingly Positive
Farming SimPixel Graphics
The Sims™ 4
2020
Est. copies
≈ 5.0M–8.0M
4.0x vs typical
SteamSpy 10M–20M
Est. revenue
Free
Free
200k reviews
Very Positive
Life SimCharacter Customization
DARK SOULS™: REMASTERED
2018
Est. copies
≈ 4.7M–7.6M
3.1x vs typical
SteamSpy 2M–5M
Est. revenue
$51.7M–$139.1M after Steam's cut $94.0M–$213.9M before the cut
$39.99
155k reviews
Very Positive
Souls-likeDark Fantasy
Planet Zoo
2019
Est. copies
≈ 2.8M–4.6M
2.0x vs typical
SteamSpy 2M–5M
Est. revenue
$34.7M–$93.4M after Steam's cut $63.2M–$143.7M before the cut
$44.99
97k reviews
Very Positive
Draw & Guess
2021
Est. copies
≈ 872k–1.4M
SteamSpy 1M–2M
Est. revenue
$1.2M–$3.2M after Steam's cut $2.2M–$4.9M before the cut
$4.99
35k reviews
Very Positive
PartyMultiplayer
Dorfromantik
2022
Est. copies
≈ 733k–1.2M
SteamSpy 1M–2M
Est. revenue
$2.8M–$7.6M after Steam's cut $5.1M–$11.7M before the cut
$13.99
30k reviews
Overwhelmingly Positive
PuzzleRelaxing
My Singing Monsters
2021
Est. copies
≈ 1.2M–2.0M
SteamSpy 1M–2M
Est. revenue
Free
Free
49k reviews
Very Positive
Creature CollectorSimulation
Slime Rancher 2
2025
Est. copies
≈ 1.2M–2.0M
SteamSpy 1M–2M
Est. revenue
$10.2M–$27.3M after Steam's cut $18.5M–$42.0M before the cut
$29.99
50k reviews
Very Positive
Early AccessCute

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