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How many copies did No Plan B sell?

Estimated copies sold
≈ 20k–33k
$83k–$223k after Steam's cut $151k–$343k before the cut
from 810 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left No Plan B out and predicted the genre from its 8 similar games. Every figure here, including No Plan B's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 1.9M–4.2M
best case 9.8M (RimWorld)
Games like No Plan B

The middle of these games

≈ 1.9M–4.2M copies

≈ $22.6M–$39.9M after Steam's cut

from ~68k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Base-Building (3 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: RimWorld at ≈ 7.5M–12.1M copies, ≈ $71.8M–$193.1M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 20k reviews in their first month; the spread ran 8k to 46k.
The genre you'd be entering
Your set
Your set clusters on Base-Building (3 of 8) and Sandbox (3 of 8).
The winners
Winners here lead with Colony Sim + Base-Building, priced around $35. The breakout hits carry Colony Sim + Survival + Management; a typical game here doesn't.
The era
The games you compared span 2012 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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