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How many copies did SnowRunner sell?

Estimated copies sold
≈ 1.4M–2.2M
$11.4M–$30.6M after Steam's cut $20.7M–$47.1M before the cut
from 56k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left SnowRunner out and predicted the genre from its 8 similar games. Every figure here, including SnowRunner's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 6.6M–11.7M
best case 78.0M (Euro Truck Simulator 2)
Games like SnowRunner

The middle of these games

≈ 6.6M–11.7M copies

≈ $40.4M–$182.6M after Steam's cut

from ~195k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Euro Truck Simulator 2 at ≈ 59.4M–96.6M copies, ≈ $326.7M–$878.4M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 42k reviews in their first month; the spread ran 17k to 84k.
The genre you'd be entering
Your set
Your set clusters on Automobile Sim (7 of 8) and Driving (7 of 8).
The winners
Winners here lead with Driving + Transportation, priced around $20. The breakout hits carry Transportation + Moddable + Relaxing; a typical game here doesn't.
The era
The games you compared span 2012 to 2025, and 1 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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SteamSpy 5M–10M
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≈ 59.4M–96.6M
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RacingPhysics

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