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How many copies did Milk outside a bag of milk outside a bag of milk sell?

Estimated copies sold
≈ 553k–898k
$1.4M–$3.7M after Steam's cut $2.5M–$5.7M before the cut
from 22k reviews (Overwhelmingly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Milk outside a bag of milk outside a bag of milk out and predicted the genre from its 8 similar games. Every figure here, including Milk outside a bag of milk outside a bag of milk's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 77k–390k
best case 1.9M (NEEDY STREAMER OVERLOAD)
Games like Milk outside a bag of milk outside a bag of milk

The middle of these games

≈ 77k–390k copies

≈ $231k–$5.0M after Steam's cut

from ~3k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Anime (4 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: NEEDY STREAMER OVERLOAD at ≈ 1.4M–2.3M copies, ≈ $6.3M–$16.9M after Steam's cut.

What it took to get here
About half the games that made it here had over 1k reviews in their first month; the spread ran 164 to 7k.
The genre you'd be entering
Your set
Your set clusters on Anime (4 of 8) and Psychological Horror (4 of 8).
The winners
Winners here lead with Psychological Horror + Anime, priced around $16.
The era
The games you compared span 2016 to 2025, and 2 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 52 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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Sizing up your own game? See what its genre can realistically do before you build it.