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How many copies did The Guild II sell?

Estimated copies sold
≈ 53k–87k
$147k–$394k after Steam's cut $266k–$606k before the cut
from 844 reviews (Mostly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left The Guild II out and predicted the genre from its 8 similar games. Every figure here, including The Guild II's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 326k–1.5M
best case 4.7M (Crusader Kings III)
Games like The Guild II

The middle of these games

≈ 326k–1.5M copies

≈ $1.2M–$7.9M after Steam's cut

from ~13k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Crusader Kings III at ≈ 3.5M–5.8M copies, ≈ $48.8M–$131.2M after Steam's cut.

What it took to get here
About half the games that made it here had over 8k reviews in their first month; the spread ran 533 to 22k.
The genre you'd be entering
Your set
Your set clusters on Medieval (6 of 8) and Simulation (6 of 8).
The winners
Winners here lead with Medieval + Grand Strategy, priced around $50.
The era
The games you compared span 2010 to 2024, and 1 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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2016
Est. copies
≈ 338k–550k
SteamSpy 500k–1M
Est. revenue
$278k–$748k after Steam's cut $506k–$1.2M before the cut
$2.99
8k reviews
Very Positive
Choices MatterMedieval
Travellers Rest
2020
Est. copies
≈ 446k–725k
SteamSpy 500k–1M
Est. revenue
$2.2M–$5.9M after Steam's cut $4.0M–$9.1M before the cut
$17.99
18k reviews
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Life SimPixel Graphics
Crusader Kings III
2020
Est. copies
≈ 3.5M–5.8M
11x vs typical
SteamSpy 2M–5M
Est. revenue
$48.8M–$131.2M after Steam's cut $88.7M–$201.9M before the cut
$49.99
143k reviews
Very Positive
StrategyMedieval
Volcano Princess
2023
Est. copies
≈ 1.2M–2.0M
3.8x vs typical
SteamSpy 1M–2M
Est. revenue
$3.7M–$9.9M after Steam's cut $6.7M–$15.2M before the cut
$10.99
49k reviews
Overwhelmingly Positive
Life SimMultiple Endings
The Guild II Renaissance
2010
Est. copies
≈ 265k–431k
SteamSpy 500k–1M
Est. revenue
$729k–$2.0M after Steam's cut $1.3M–$3.0M before the cut
$9.99
4k reviews
Very Positive
SimulationStrategy
Potion Craft: Alchemist Simulator
2022
Est. copies
≈ 1.1M–1.8M
3.4x vs typical
SteamSpy 1M–2M
Est. revenue
$6.1M–$16.3M after Steam's cut $11.0M–$25.1M before the cut
$19.99
45k reviews
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CraftingSingleplayer
Old Market Simulator
2024
Est. copies
≈ 132k–215k
SteamSpy 100k–200k
Est. revenue
$363k–$976k after Steam's cut $660k–$1.5M before the cut
$9.99
5k reviews
Very Positive
SimulationOnline Co-Op
The Guild 3
2022
Est. copies
≈ 198k–322k
SteamSpy 500k–1M
Est. revenue
$1.6M–$4.4M after Steam's cut $3.0M–$6.8M before the cut
$29.99
8k reviews
Mixed
EconomyLife Sim

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