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How many copies did Life is Hard sell?

Estimated copies sold
≈ 14k–22k
$38k–$102k after Steam's cut $69k–$156k before the cut
from 555 reviews (Mixed)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Life is Hard out and predicted the genre from its 8 similar games. Every figure here, including Life is Hard's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 3.4M–8.8M
best case 9.6M (Mount & Blade II: Bannerlord)
Games like Life is Hard

The middle of these games

≈ 3.4M–8.8M copies

≈ $45.7M–$110.2M after Steam's cut

from ~117k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

6 of your 8 similar games are hits.

Best case: Mount & Blade II: Bannerlord at ≈ 7.3M–11.9M copies, ≈ $101.0M–$271.6M after Steam's cut.

What it took to get here
About half the games that made it here had over 19k reviews in their first month; the spread ran 35 to 200k.
The genre you'd be entering
Your set
Your set clusters on Simulation (6 of 8) and Management (5 of 8).
The winners
Winners here lead with Medieval + Open World, priced around $50.
The era
The games you compared span 2010 to 2025, and 2 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Mountaincore
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≈ 7k–11k
too small to compare
SteamSpy under 20k
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StrategySimulation
Dwarf Shop
2020
Est. copies
≈ 3k–5k
too small to compare
SteamSpy under 20k
Est. revenue
$8k–$21k after Steam's cut $14k–$32k before the cut
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DwarfSimulation
Manor Lords
2024
Est. copies
≈ 2.3M–3.7M
SteamSpy 2M–5M
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$24.8M–$66.6M after Steam's cut $45.0M–$102.4M before the cut
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91k reviews
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StrategyCity Builder
Crusader Kings III
2020
Est. copies
≈ 3.5M–5.8M
SteamSpy 2M–5M
Est. revenue
$48.8M–$131.2M after Steam's cut $88.7M–$201.9M before the cut
$49.99
143k reviews
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StrategyMedieval
Crusader Kings II
2012
Est. copies
≈ 4.7M–7.6M
SteamSpy 2M–5M
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74k reviews
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Grand StrategyStrategy
Mount & Blade II: Bannerlord
2022
Est. copies
≈ 7.3M–11.9M
2.5x vs typical
SteamSpy 10M–20M
Est. revenue
$101.0M–$271.6M after Steam's cut $183.7M–$417.9M before the cut
$49.99
296k reviews
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MedievalStrategy
Mount & Blade: Warband
2010
Est. copies
≈ 10.9M–17.7M
SteamSpy 5M–10M
Est. revenue
$59.7M–$160.6M after Steam's cut $108.6M–$247.1M before the cut
$19.99
172k reviews
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MedievalRPG
Dwarf Fortress
2022
Est. copies
≈ 780k–1.3M
SteamSpy 2M–5M
Est. revenue
$6.4M–$17.3M after Steam's cut $11.7M–$26.6M before the cut
$29.99
31k reviews
Very Positive
DwarfColony Sim

Sizing up your own game? See what its genre can realistically do before you build it.