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How many copies did Keep Defending sell?

Estimated copies sold
≈ 2k–3k
$2k–$4k after Steam's cut $3k–$7k before the cut
from 59 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Keep Defending out and predicted the genre from its 8 similar games. Every figure here, including Keep Defending's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 88k–254k
best case 4.2M (Horizon Zero Dawn™ Complete Edition)
Games like Keep Defending

The middle of these games

≈ 88k–254k copies

≈ $685k–$1.3M after Steam's cut

from ~4k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Archery (3 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Horizon Zero Dawn™ Complete Edition at ≈ 3.2M–5.2M copies. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 534 reviews in their first month; the spread ran 18 to 25k.
The genre you'd be entering
Your set
Your set clusters on Archery (3 of 8) and Story Rich (3 of 8).
The winners
Winners here lead with Open World + Female Protagonist. The breakout hits carry Post-apocalyptic + Open World + Female Protagonist; a typical game here doesn't.
The era
The games you compared span 2014 to 2024, and 1 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Horizon Zero Dawn™ Complete Edition
2020
Est. copies
≈ 3.2M–5.2M
36x vs typical
SteamSpy 1M–2M
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128k reviews
Very Positive
Open WorldAdventure
The Pathless
2021
Est. copies
≈ 54k–88k
SteamSpy 50k–100k
Est. revenue
$593k–$1.6M after Steam's cut $1.1M–$2.5M before the cut
$39.99
2k reviews
Very Positive
AdventureArchery
Oh Deer
2024
Est. copies
≈ 64k–104k
SteamSpy 100k–200k
Est. revenue
$176k–$472k after Steam's cut $319k–$726k before the cut
$9.99
3k reviews
Very Positive
MultiplayerFunny
Swords & Souls: Neverseen
2019
Est. copies
≈ 185k–301k
1.8x vs typical
SteamSpy 500k–1M
Est. revenue
$764k–$2.1M after Steam's cut $1.4M–$3.2M before the cut
$14.99
6k reviews
Very Positive
IndieRPG
The Lab
2016
Est. copies
≈ 277k–451k
1.8x vs typical
SteamSpy 1M–2M
Est. revenue
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Free
7k reviews
Very Positive
Free to PlayVR
Northern Journey
2021
Est. copies
≈ 92k–149k
SteamSpy 200k–500k
Est. revenue
$302k–$812k after Steam's cut $549k–$1.2M before the cut
$11.99
4k reviews
Overwhelmingly Positive
AtmosphericFPS
BLACKTAIL
2022
Est. copies
≈ 70k–114k
SteamSpy 500k–1M
Est. revenue
$579k–$1.6M after Steam's cut $1.1M–$2.4M before the cut
$29.99
3k reviews
Very Positive
Story RichAction-Adventure
TowerFall Ascension
2014
Est. copies
≈ 202k–329k
SteamSpy 200k–500k
Est. revenue
$834k–$2.2M after Steam's cut $1.5M–$3.4M before the cut
$14.99
4k reviews
Very Positive
Local MultiplayerIndie

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