How much revenue did ICEY make?

$3.5M–$9.4M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did ICEY sell?

Q: How many copies did ICEY sell?

1.2M to 1.9M copies, based on its 28k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 1.2M–1.9M; $3.5M–$9.4M after Steam's cut $6.4M–$14.5M before the cut; from 28k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left ICEY out and predicted the genre from its 8 similar games. Every figure here, including ICEY's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 3.1M–5.6M

best case 9.8M (NARAKA: BLADEPOINT)

Games like ICEY

The middle of these games

≈ 3.1M–5.6M copies

≈ $29.5M–$76.5M after Steam's cut

from ~94k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Action RPG (3 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: NARAKA: BLADEPOINT at ≈ 7.5M–12.2M copies. A breakout hit, far above a typical game.

What it took to get here

About half the games that made it here had over 33k reviews in their first month; the spread ran 27k to 86k.

The genre you'd be entering

Your set: Your set clusters on Action RPG (3 of 8) and Character Customization (3 of 8).
The winners: Winners here lead with Battle Royale + Martial Arts. The breakout hits carry Battle Royale + Martial Arts + Mature; a typical game here doesn't.
The era: The games you compared span 2015 to 2025, and 2 of your 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Granblue Fantasy: Relink 2024	Est. copies ≈ 1.4M–2.2M SteamSpy 2M–5M	Est. revenue $15.2M–$40.7M after Steam's cut $27.6M–$62.7M before the cut	$39.99	56k reviews Very Positive	AnimeJRPG
NieR:Automata™ 2017	Est. copies ≈ 5.3M–8.6M 1.6x vs typical SteamSpy 2M–5M	Est. revenue $57.9M–$155.7M after Steam's cut $105.3M–$239.5M before the cut	$39.99	153k reviews Very Positive	Great SoundtrackStory Rich
Hades II 2025	Est. copies ≈ 3.0M–4.9M SteamSpy 2M–5M	Est. revenue $25.1M–$67.4M after Steam's cut $45.6M–$103.7M before the cut	$29.99	123k reviews Overwhelmingly Positive	ActionRogue-like
DARK SOULS™ II: Scholar of the First Sin 2015	Est. copies ≈ 6.4M–10.4M SteamSpy 2M–5M	Est. revenue $70.7M–$190.0M after Steam's cut $128.5M–$292.3M before the cut	$39.99	132k reviews Very Positive	Souls-likeDark Fantasy
Hellblade: Senua's Sacrifice 2017	Est. copies ≈ 2.6M–4.3M SteamSpy 2M–5M	Est. revenue $21.7M–$58.3M after Steam's cut $39.5M–$89.8M before the cut	$29.99	76k reviews Very Positive	AtmosphericPsychological
Black Desert 2017	Est. copies ≈ 3.2M–5.3M SteamSpy 5M–10M	Est. revenue $8.9M–$23.9M after Steam's cut $16.2M–$36.8M before the cut	$9.99	94k reviews Mostly Positive	MMORPGMassively Multiplayer
NARAKA: BLADEPOINT 2021	Est. copies ≈ 7.5M–12.2M 3.2x vs typical SteamSpy 10M–20M	Est. revenue Free	Free	302k reviews Mostly Positive	Battle RoyaleMultiplayer
Dragon's Dogma: Dark Arisen 2016	Est. copies ≈ 2.0M–3.3M SteamSpy 2M–5M	Est. revenue $16.8M–$45.2M after Steam's cut $30.6M–$69.5M before the cut	$29.99	49k reviews Very Positive	RPGOpen World