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How many copies did Pictopix sell?

Estimated copies sold
≈ 52k–84k
$99k–$267k after Steam's cut $180k–$410k before the cut
from 2k reviews (Overwhelmingly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Pictopix out and predicted the genre from its 8 similar games. Every figure here, including Pictopix's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 1.7M–3.5M
best case 8.7M (It Takes Two)
Games like Pictopix

The middle of these games

≈ 1.7M–3.5M copies

≈ $13.8M–$23.4M after Steam's cut

from ~58k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Your picks lean toward this genre's biggest survivors; the typical figure reads from its ordinary successes.

Best case: It Takes Two at ≈ 6.7M–10.8M copies, ≈ $73.2M–$196.7M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 13k reviews in their first month; the spread ran 4k to 21k.
The genre you'd be entering
Your set
Your set clusters on Puzzle (8 of 8) and Dark (3 of 8).
The winners
Winners here lead with Puzzle, priced around $20.
The era
The games you compared span 2007 to 2021, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Poppy Playtime
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≈ 3.5M–5.7M
2.4x vs typical
SteamSpy 5M–10M
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HorrorFree to Play
Portal
2007
Est. copies
≈ 12.5M–20.4M
3.4x vs typical
SteamSpy 10M–20M
Est. revenue
$34.5M–$92.6M after Steam's cut $62.6M–$142.5M before the cut
$9.99
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PuzzlePuzzle-Platformer
Human Fall Flat
2016
Est. copies
≈ 9.4M–15.3M
3.9x vs typical
SteamSpy 10M–20M
Est. revenue
$51.8M–$139.3M after Steam's cut $94.2M–$214.2M before the cut
$19.99
226k reviews
Very Positive
Co-opFunny
LIMBO
2011
Est. copies
≈ 3.9M–6.4M
SteamSpy 2M–5M
Est. revenue
$13.4M–$36.1M after Steam's cut $24.4M–$55.6M before the cut
$12.49
62k reviews
Very Positive
Puzzle-PlatformerIndie
Little Nightmares II
2021
Est. copies
≈ 1.4M–2.4M
SteamSpy 1M–2M
Est. revenue
$11.9M–$32.1M after Steam's cut $21.7M–$49.4M before the cut
$29.99
58k reviews
Very Positive
HorrorAdventure
Firework
2021
Est. copies
≈ 1.1M–1.8M
SteamSpy 500k–1M
Est. revenue
$3.0M–$8.1M after Steam's cut $5.5M–$12.5M before the cut
$9.99
44k reviews
Overwhelmingly Positive
HorrorIndie
Helltaker
2020
Est. copies
≈ 3.2M–5.2M
2.2x vs typical
SteamSpy 2M–5M
Est. revenue
Free
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128k reviews
Overwhelmingly Positive
Free to PlayCute
It Takes Two
2021
Est. copies
≈ 6.7M–10.8M
4.6x vs typical
SteamSpy 5M–10M
Est. revenue
$73.2M–$196.7M after Steam's cut $133.0M–$302.7M before the cut
$39.99
268k reviews
Overwhelmingly Positive
Co-opMultiplayer

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