How much revenue did I Can't Believe It's Not Gambling make?

$16k–$42k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did I Can't Believe It's Not Gambling sell?

Q: How many copies did I Can't Believe It's Not Gambling sell?

57k to 93k copies, based on its 2k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 57k–93k; $16k–$42k after Steam's cut $28k–$64k before the cut; from 2k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left I Can't Believe It's Not Gambling out and predicted the genre from its 8 similar games. Every figure here, including I Can't Believe It's Not Gambling's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 52k–1.2M

best case 25.9M (Borderlands 2)

Games like I Can't Believe It's Not Gambling

The middle of these games

≈ 52k–1.2M copies

≈ $43k–$13.2M after Steam's cut

from ~5k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

6 of your 8 similar games are hits.

No genre covers most of your similar games. The closest is Comedy (4 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Borderlands 2 at ≈ 19.7M–32.1M copies, ≈ $108.4M–$291.6M after Steam's cut.

What it took to get here

About half the games that made it here had over 371 reviews in their first month; the spread ran 176 to 660.

The genre you'd be entering

Your set: Your set clusters on Comedy (4 of 8) and Satire (4 of 8).
The winners: Winners here lead with Loot + Shooter, priced around $20.
The era: The games you compared span 2012 to 2022, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Borderlands: The Pre-Sequel 2014	Est. copies ≈ 2.4M–3.9M 9.5x vs typical SteamSpy 2M–5M	Est. revenue $26.6M–$71.5M after Steam's cut $48.4M–$110.0M before the cut	$39.99	43k reviews Mostly Positive	Looter ShooterCo-op
DLC Quest 2013	Est. copies ≈ 394k–640k SteamSpy 200k–500k	Est. revenue $324k–$871k after Steam's cut $589k–$1.3M before the cut	$2.99	6k reviews Very Positive	PlatformerIndie
Loot Box Quest 2017	Est. copies ≈ 17k–27k SteamSpy 50k–100k	Est. revenue $4k–$12k after Steam's cut $8k–$19k before the cut	$0.99	480 reviews Very Positive	CasualClicker
WHAT THE GOLF? 2020	Est. copies ≈ 119k–193k SteamSpy 200k–500k	Est. revenue $652k–$1.8M after Steam's cut $1.2M–$2.7M before the cut	$19.99	5k reviews Very Positive	MemesComedy
Borderlands 2 2012	Est. copies ≈ 19.7M–32.1M 68x vs typical SteamSpy 10M–20M	Est. revenue $108.4M–$291.6M after Steam's cut $197.2M–$448.6M before the cut	$19.99	312k reviews Very Positive	LootShooter
I Can't Believe It's Not Gambling 2(K) 2019	Est. copies ≈ 2k–4k SteamSpy 20k–50k	Est. revenue $1k–$3k after Steam's cut $2k–$5k before the cut	$1.99	78 reviews Mixed	CollectathonLoot
Sir Whoopass™: Immortal Death 2022	Est. copies ≈ 48k–77k SteamSpy 50k–100k	Est. revenue $222k–$598k after Steam's cut $404k–$920k before the cut	$16.99	2k reviews Very Positive	RPGAction RPG
Kandidatos 2020	Est. copies ≈ 108k–176k SteamSpy 200k–500k	Est. revenue $29k–$79k after Steam's cut $53k–$122k before the cut	$0.99	4k reviews Very Positive	FightingPolitical