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wishvane

How big is Horse Farm?

Estimated owners
≈ 10k–17k
from 337 reviews (Mixed)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Horse Farm out and predicted the genre from its 8 similar games. Every figure here, including Horse Farm's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 3.7M–5.8M
best case 12.0M (People Playground)
Games like Horse Farm

The middle of these games

≈ 3.7M–5.8M copies

≈ $48.2M–$58.8M after Steam's cut

from ~93k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: People Playground at ≈ 9.1M–14.9M copies, ≈ $25.1M–$67.5M after Steam's cut. A breakout hit, far above a typical game.

The genre you'd be entering
Your set
Your set clusters on Sandbox (6 of 8) and Simulation (5 of 8).
The winners
Winners here lead with Sandbox, priced around $20. The breakout hits carry Moddable + Singleplayer; a typical game here doesn't.
The era
None of the games you compared shipped in the last two years; the newest is from 2020. That says more about your picks than about the market, so add newer similar games to read the timing.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Cities: Skylines
2015
Est. copies
≈ 14.2M–23.1M
3.1x vs typical
SteamSpy 10M–20M
Est. revenue
$117.4M–$315.8M after Steam's cut $213.5M–$485.8M before the cut
$29.99
292k reviews
Very Positive
Planet Zoo
2019
Est. copies
≈ 2.8M–4.6M
SteamSpy 2M–5M
Est. revenue
$34.7M–$93.4M after Steam's cut $63.2M–$143.7M before the cut
$44.99
97k reviews
Very Positive
Fallout Shelter
2017
Est. copies
≈ 2.8M–4.6M
SteamSpy 2M–5M
Est. revenue
Free
Free
83k reviews
Very Positive
Free to PlayBase-Building
House Flipper
2018
Est. copies
≈ 3.4M–5.5M
SteamSpy 2M–5M
Est. revenue
$23.3M–$62.6M after Steam's cut $42.3M–$96.3M before the cut
$24.99
111k reviews
Very Positive
SimulationDesign & Illustration
Blender
2015
Est. copies
≈ 4.4M–7.2M
SteamSpy 5M–10M
Est. revenue
Free
Free
91k reviews
Overwhelmingly Positive
Animation & ModelingSoftware
Trove
2015
Est. copies
≈ 4.5M–7.4M
SteamSpy 10M–20M
Est. revenue
Free
Free
93k reviews
Mostly Positive
Free to PlayOpen World
The Sims™ 4
2020
Est. copies
≈ 5.0M–8.0M
2.2x vs typical
SteamSpy 10M–20M
Est. revenue
Free
Free
200k reviews
Very Positive
Life SimCharacter Customization
People Playground
2019
Est. copies
≈ 9.1M–14.9M
3.4x vs typical
SteamSpy 5M–10M
Est. revenue
$25.1M–$67.5M after Steam's cut $45.7M–$103.9M before the cut
$9.99
317k reviews
Overwhelmingly Positive
SandboxGore

Sizing up your own game? See what its genre can realistically do before you build it.