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How big is Mitoza?

Estimated owners
≈ 97k–157k
from 4k reviews (Overwhelmingly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Mitoza out and predicted the genre from its 8 similar games. Every figure here, including Mitoza's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 21k–77k
best case 172k (Ib)
Games like Mitoza

The middle of these games

≈ 21k–77k copies

≈ $99k–$322k after Steam's cut

from ~889 reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

4 of your 8 similar games are hits.

Best case: Ib at ≈ 131k–213k copies, ≈ $469k–$1.3M after Steam's cut.

What it took to get here
About half the games that made it here had over 198 reviews in their first month; the spread ran 16 to 562.
The genre you'd be entering
Your set
Your set clusters on Choose Your Own Adventure (6 of 8) and Visual Novel (5 of 8).
The winners
Winners here lead with Story Rich + Horror, priced around $13.
The era
The games you compared span 2019 to 2025, and 1 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 36 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Critters for Sale
2021
Est. copies
≈ 47k–77k
2.1x vs typical
SteamSpy 50k–100k
Est. revenue
$129k–$348k after Steam's cut $235k–$535k before the cut
$9.99
2k reviews
Very Positive
SurrealGore
Werewolf: The Apocalypse — Heart of the Forest
2020
Est. copies
≈ 28k–45k
SteamSpy 200k–500k
Est. revenue
$115k–$309k after Steam's cut $209k–$476k before the cut
$14.99
1k reviews
Very Positive
Ib
2022
Est. copies
≈ 131k–213k
5.9x vs typical
SteamSpy 200k–500k
Est. revenue
$469k–$1.3M after Steam's cut $852k–$1.9M before the cut
$12.99
5k reviews
Overwhelmingly Positive
Story RichPixel Graphics
Betrayal At Club Low
2022
Est. copies
≈ 14k–24k
SteamSpy 50k–100k
Est. revenue
$40k–$107k after Steam's cut $72k–$165k before the cut
$9.99
584 reviews
Overwhelmingly Positive
Point & ClickExploration
Who's Lila?
2022
Est. copies
≈ 94k–153k
4.3x vs typical
SteamSpy 200k–500k
Est. revenue
$310k–$833k after Steam's cut $564k–$1.3M before the cut
$11.99
4k reviews
Very Positive
Mediterranea Inferno
2023
Est. copies
≈ 14k–23k
SteamSpy 20k–50k
Est. revenue
$58k–$156k after Steam's cut $106k–$240k before the cut
$14.99
568 reviews
Very Positive
LGBTQ+Choose Your Own Adventure
Hardland
2019
Est. copies
≈ 17k–27k
SteamSpy 50k–100k
Est. revenue
$114k–$307k after Steam's cut $207k–$472k before the cut
$24.99
576 reviews
Mixed
SingleplayerFantasy
The Test: Reality Check
2025
Est. copies
≈ 16k–26k
SteamSpy 20k–50k
Est. revenue
$22k–$60k after Steam's cut $40k–$92k before the cut
$4.99
653 reviews
Overwhelmingly Positive

Sizing up your own game? See what its genre can realistically do before you build it.