How much revenue did POSTAL 2 make?

$23.8M–$64.0M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did POSTAL 2 sell?

Q: How many copies did POSTAL 2 sell?

8.7M to 14.1M copies, based on its 137k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 8.7M–14.1M; $23.8M–$64.0M after Steam's cut $43.3M–$98.5M before the cut; from 137k reviews (Overwhelmingly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left POSTAL 2 out and predicted the genre from its 8 similar games. Every figure here, including POSTAL 2's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 420k–838k

best case 1.9M (Hatred)

Games like POSTAL 2

The middle of these games

≈ 420k–838k copies

≈ $3.6M–$8.3M after Steam's cut

from ~12k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Gore (4 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Hatred at ≈ 1.4M–2.3M copies, ≈ $2.4M–$6.4M after Steam's cut.

What it took to get here

About half the games that made it here had over 5k reviews in their first month; the spread ran 2k to 7k.

The genre you'd be entering

Your set: Your set clusters on Gore (4 of 8) and Open World (4 of 8).
The winners: Winners here lead with Gore + Violent, priced around $6.
The era: The games you compared span 2015 to 2022, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Maneater 2021	Est. copies ≈ 653k–1.1M 2.1x vs typical SteamSpy 500k–1M	Est. revenue $7.2M–$19.3M after Steam's cut $13.1M–$29.7M before the cut	$39.99	26k reviews Very Positive	Open WorldDark Humor
Styx: Shards of Darkness 2017	Est. copies ≈ 240k–390k SteamSpy 500k–1M	Est. revenue $1.3M–$3.5M after Steam's cut $2.4M–$5.5M before the cut	$19.99	7k reviews Very Positive	StealthSingleplayer
Hatred 2015	Est. copies ≈ 1.4M–2.3M 2.4x vs typical SteamSpy 1M–2M	Est. revenue $2.4M–$6.4M after Steam's cut $4.3M–$9.8M before the cut	$5.99	30k reviews Very Positive	GoreViolent
Saints Row: Gat out of Hell 2015	Est. copies ≈ 477k–775k SteamSpy 500k–1M	Est. revenue $2.0M–$5.3M after Steam's cut $3.6M–$8.1M before the cut	$14.99	10k reviews Mostly Positive	ActionOpen World
POSTAL 4: No Regerts 2022	Est. copies ≈ 333k–541k SteamSpy 500k–1M	Est. revenue $1.8M–$4.9M after Steam's cut $3.3M–$7.6M before the cut	$19.99	13k reviews Mixed	AdventureGore
High On Life 2022	Est. copies ≈ 634k–1.0M 2.1x vs typical SteamSpy 500k–1M	Est. revenue $7.0M–$18.7M after Steam's cut $12.7M–$28.8M before the cut	$39.99	26k reviews Very Positive	ComedyFPS
Bulletstorm: Full Clip Edition 2017	Est. copies ≈ 331k–538k SteamSpy 500k–1M	Est. revenue $3.6M–$9.8M after Steam's cut $6.6M–$15.1M before the cut	$39.99	10k reviews Very Positive	ActionGore
Destroy All Humans! 2020	Est. copies ≈ 285k–463k SteamSpy 1M–2M	Est. revenue $2.4M–$6.3M after Steam's cut $4.3M–$9.7M before the cut	$29.99	12k reviews Very Positive	ActionAdventure