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How many copies did Penguin Helper sell?

Estimated copies sold
≈ 13k–21k
$7k–$19k after Steam's cut $13k–$29k before the cut
from 521 reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Penguin Helper out and predicted the genre from its 8 similar games. Every figure here, including Penguin Helper's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 20k–285k
best case 858k (Maneater)
Games like Penguin Helper

The middle of these games

≈ 20k–285k copies

≈ $129k–$1.3M after Steam's cut

from ~2k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

5 of your 8 similar games are hits.

No genre covers most of your similar games. The closest is Exploration (4 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Maneater at ≈ 653k–1.1M copies, ≈ $7.2M–$19.3M after Steam's cut.

What it took to get here
About half the games that made it here had over 193 reviews in their first month; the spread ran 16 to 2k.
The genre you'd be entering
Your set
Your set clusters on Exploration (4 of 8) and Walking Simulator (4 of 8).
The winners
Winners here lead with Open World + Dark Humor, priced around $40.
The era
The games you compared span 2017 to 2024, and 1 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 43 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Maneater
2021
Est. copies
≈ 653k–1.1M
17x vs typical
SteamSpy 500k–1M
Est. revenue
$7.2M–$19.3M after Steam's cut $13.1M–$29.7M before the cut
$39.99
26k reviews
Very Positive
Open WorldDark Humor
Sunlight
2021
Est. copies
≈ 12k–19k
SteamSpy 20k–50k
Est. revenue
$13k–$34k after Steam's cut $23k–$52k before the cut
$3.99
465 reviews
Mostly Positive
AdventureExperimental
SEASON: A letter to the future
2023
Est. copies
≈ 52k–84k
SteamSpy 100k–200k
Est. revenue
$354k–$953k after Steam's cut $645k–$1.5M before the cut
$24.99
2k reviews
Very Positive
Open WorldMystery
Mushroom Season
2024
Est. copies
≈ 7k–11k
SteamSpy under 20k
Est. revenue
$29k–$78k after Steam's cut $53k–$120k before the cut
$14.99
283 reviews
Very Positive
CasualSimulation
AER Memories of Old
2017
Est. copies
≈ 265k–431k
4.9x vs typical
SteamSpy 200k–500k
Est. revenue
$1.1M–$2.9M after Steam's cut $2.0M–$4.5M before the cut
$14.99
8k reviews
Very Positive
AdventureExploration
A Highland Song
2023
Est. copies
≈ 17k–28k
SteamSpy 20k–50k
Est. revenue
$84k–$225k after Steam's cut $152k–$347k before the cut
$17.99
683 reviews
Very Positive
Exploration2D Platformer
The First Tree
2017
Est. copies
≈ 201k–326k
3.7x vs typical
SteamSpy 200k–500k
Est. revenue
$552k–$1.5M after Steam's cut $1.0M–$2.3M before the cut
$9.99
6k reviews
Mostly Positive
AtmosphericAdventure
NUTS
2021
Est. copies
≈ 27k–43k
SteamSpy 20k–50k
Est. revenue
$184k–$494k after Steam's cut $334k–$760k before the cut
$24.99
1k reviews
Very Positive
Story RichDetective

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