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How many copies did Propaganda vs. Zombies sell?

Estimated copies sold
≈ 124–202
$170–$459 after Steam's cut $309–$706 before the cut
from 5 reviews (5 user reviews)
Thin evidence: 5 reviews. That range swings on one or two people, so read it as a hint, not a measurement.

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Propaganda vs. Zombies out and predicted the genre from its 8 similar games. Every figure here, including Propaganda vs. Zombies's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 572k–633k
best case 8.2M (Slay the Spire)
Games like Propaganda vs. Zombies

The middle of these games

≈ 572k–633k copies

≈ $1.4M–$4.4M after Steam's cut

from ~12k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Slay the Spire at ≈ 6.3M–10.2M copies, ≈ $43.1M–$116.0M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 7k reviews in their first month; the spread ran 2k to 21k.
The genre you'd be entering
Your set
Your set clusters on Rogue-like (8 of 8) and Deckbuilding (7 of 8).
The winners
Winners here lead with Card Game + Roguelike Deckbuilder, priced around $20. The breakout hits carry Card Game + Roguelike Deckbuilder + Singleplayer; a typical game here doesn't.
The era
4 of your 8 similar games shipped in the last two years, so this niche is actively shipping.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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17x vs typical
SteamSpy 2M–5M
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Peglin
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≈ 437k–711k
1.5x vs typical
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Nubby's Number Factory
2025
Est. copies
≈ 482k–784k
1.7x vs typical
SteamSpy 200k–500k
Est. revenue
$662k–$1.8M after Steam's cut $1.2M–$2.7M before the cut
$4.99
19k reviews
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StrategyRogue-like
Luck be a Landlord
2023
Est. copies
≈ 286k–464k
SteamSpy 200k–500k
Est. revenue
$785k–$2.1M after Steam's cut $1.4M–$3.2M before the cut
$9.99
12k reviews
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Slay the Spire
2019
Est. copies
≈ 6.3M–10.2M
19x vs typical
SteamSpy 5M–10M
Est. revenue
$43.1M–$116.0M after Steam's cut $78.4M–$178.5M before the cut
$24.99
218k reviews
Overwhelmingly Positive
Death Road to Canada
2016
Est. copies
≈ 436k–709k
SteamSpy 200k–500k
Est. revenue
$1.8M–$4.8M after Steam's cut $3.3M–$7.4M before the cut
$14.99
10k reviews
Very Positive
Pixel GraphicsZombies
Hand of Fate
2015
Est. copies
≈ 521k–847k
SteamSpy 500k–1M
Est. revenue
$2.9M–$7.7M after Steam's cut $5.2M–$11.9M before the cut
$19.99
11k reviews
Very Positive
Knock on the Coffin Lid
2024
Est. copies
≈ 72k–117k
too small to compare
SteamSpy 100k–200k
Est. revenue
$496k–$1.3M after Steam's cut $901k–$2.1M before the cut
$24.99
3k reviews
Very Positive
FantasyDark Fantasy

Sizing up your own game? See what its genre can realistically do before you build it.