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How many copies did Turbo Pug sell?

Estimated copies sold
≈ 164k–267k
$90k–$241k after Steam's cut $163k–$371k before the cut
from 3k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Turbo Pug out and predicted the genre from its 8 similar games. Every figure here, including Turbo Pug's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 6.0M–8.4M
best case 56.5M (Stardew Valley)
Games like Turbo Pug

The middle of these games

≈ 6.0M–8.4M copies

≈ $38.1M–$46.0M after Steam's cut

from ~216k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

No genre covers most of your similar games. The closest is Sandbox (2 of 8), so the genre you lead with is still undecided.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Stardew Valley at ≈ 43.0M–69.9M copies, ≈ $177.4M–$476.9M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here
About half the games that made it here had over 64k reviews in their first month; the spread ran 21k to 129k.
The genre you'd be entering
Your set
Your set clusters on Sandbox (2 of 8) and 2D Platformer (1 of 8).
The winners
Winners here lead with Farming Sim + Life Sim, priced around $15. The breakout hits carry Farming Sim + Life Sim + Agriculture; a typical game here doesn't.
The era
The games you compared span 2012 to 2024, and 1 of your 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Factorio
2020
Est. copies
≈ 5.8M–9.4M
SteamSpy 5M–10M
Est. revenue
$55.8M–$150.2M after Steam's cut $101.5M–$231.0M before the cut
$35.00
234k reviews
Overwhelmingly Positive
AutomationBase-Building
Stardew Valley
2016
Est. copies
≈ 43.0M–69.9M
4.8x vs typical
SteamSpy 20M–50M
Est. revenue
$177.4M–$476.9M after Steam's cut $322.5M–$733.6M before the cut
$14.99
1.0M reviews
Overwhelmingly Positive
Farming SimPixel Graphics
To the Moon
2012
Est. copies
≈ 5.5M–8.9M
too small to compare
SteamSpy 2M–5M
Est. revenue
$15.0M–$40.3M after Steam's cut $27.3M–$62.0M before the cut
$9.99
86k reviews
Overwhelmingly Positive
Story RichGreat Soundtrack
Vampire Survivors
2022
Est. copies
≈ 6.6M–10.7M
SteamSpy 5M–10M
Est. revenue
$9.0M–$24.2M after Steam's cut $16.4M–$37.3M before the cut
$4.99
265k reviews
Overwhelmingly Positive
Action RoguelikeBullet Hell
DAVE THE DIVER
2023
Est. copies
≈ 4.0M–6.5M
SteamSpy 5M–10M
Est. revenue
$22.0M–$59.2M after Steam's cut $40.0M–$91.0M before the cut
$19.99
161k reviews
Overwhelmingly Positive
Pixel GraphicsCasual
People Playground
2019
Est. copies
≈ 9.1M–14.9M
SteamSpy 5M–10M
Est. revenue
$25.1M–$67.5M after Steam's cut $45.7M–$103.9M before the cut
$9.99
317k reviews
Overwhelmingly Positive
SandboxGore
Balatro
2024
Est. copies
≈ 4.9M–8.0M
SteamSpy 2M–5M
Est. revenue
$20.2M–$54.4M after Steam's cut $36.8M–$83.7M before the cut
$14.99
198k reviews
Overwhelmingly Positive
Celeste
2018
Est. copies
≈ 4.4M–7.2M
SteamSpy 2M–5M
Est. revenue
$24.5M–$65.8M after Steam's cut $44.5M–$101.2M before the cut
$19.99
146k reviews
Overwhelmingly Positive

Sizing up your own game? See what its genre can realistically do before you build it.